As I mentioned last week, I've been working on my first marketing video, which is in the form of a case study. Thanks to my iMac's build-in camera, microphone and video editing software, iMovie, doing the actual editing, voice over and timing portions of this video weren't too difficult. The hardest part was recording the video portion without looking and sounding like an awkward robot. There goes my future acting career.
The graphic slides were created in Keynote, then exported as images so they could be imported to iMovie. Pretty slick, if you ask me.
The video is a case study outlining the basic search engine optimization strategies I used to boost a small local driving school to the top of Google's first page. The SEO campaign I ran for this small business was relatively simple, but what made it worthy of having a case study video made of it were the phenomenal results we saw.
Using:
- keyword research
- quality, optimized content & meta data &
- basic link building,
WCMDE.com saw the following results in less than a month:
- page one rankings for 95% of the business' key service & location terms in Google, Bing & Yahoo
- 2 known sales conversions directly resulting from the campaign
- a complete return on investment
Hopefully, this video conveys how simple and cost-effective SEO can be for small and local businesses. Far too often, the costs associated with SEO and internet advertising are inflated and unnecessary, and one of my main goals as a web marketer is to make make internet marketing affordable for the businesses that struggle the most: small businesses.
I would love to hear your thoughts, comments and criticisms (yes, I want to hear your criticisms!). Comment and tell me what you thought about the video or the case study.
Thanks!
